#YOU TUBE HAPPY TREE FRIENDS SERIES#
Evershed's company is more network than creator - contracting with multiple series under the " Mondo Mini Shows" banner. "And then 'Happy Tree Friends' just started to surge on YouTube pretty early," Evershed says, "and we said, 'Let's just start posting the rest of our library on YouTube.' Because it was clear pretty early that it was going to be the big dance for our kind of content."Īnd yet Mondo's content is really not typical YouTube fare. It could have been a threat to the company, which was delivering videos on its own platform. The story goes boom, bust, but survival because of content that young adults were seeking online, which ferried Mondo to the time when YouTube arrived in 2005. Mondo has been around since 1988 in various incarnations, Evershed told me, and was one of those companies that got VC funding during the first Internet bubble in the mid 1990s. And I've always admired its understanding of this form of entertainment." "Mondo is one of the first partners I worked with when I got here. "They've been dedicated to this industry for a good many years," says Graham Bennett, strategic partner manager at YouTube. Mondo was building an audience, especially through "Happy Tree Friends," before YouTube even existed. A more apt comparison is Ray William Johnson, creator of YouTube's most subscribed channel, but someone who did his first-ever interview for this blog.Īnd the way Mondo Media came to its billion views on YouTube sets the company apart even further. Even Barely Political received a decent amount of mass media coverage on its way to 1 billion. That's not true of most of YouTube's billion views club - Eminem, Lady Gaga, College Humor, Justin Bieber for example. But Mondo Media, despite its remarkable Internet story, has been relatively under-appreciated.
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